Who’s the master of your destiny domain?

Anyone who spends time on the internet is familiar with the concept of domain name. It’s —usually— an intuitive way of reaching the numeric address of a website by having it translated by a domain name. How many favourite website addresses do you think you can remember if you had to type in 208.24.199.4 instead of something like boffo.com? Today, as the internet becomes more and more ubiquitous in our lives and in business, it’s requisite for most businesses to register their own domain name and at least a modest website. There is a plethora of companies offering domain name registrations at varying fees. It’s a reasonably simple and economical process to register your own domain name(s). Once you have a domain name registered though, it can become difficult to administer or become a full-blown headache down the road. Here are some common issues and tips to avoid them, as well as how to resolve them.


Domain name quick tips

For non-technical people, it’s a lot easier to have a service provider or webmaster register and set up a domain name on your behalf. You can save a lot of time and effort by having a trusted party help you with the registration but be mindful of the following:

Make sure it’s you.
It’s your domain name so make sure that your name, or your company’s legal name is entered as the owner or registrant of the domain name. If you paid for it, it should be in your name. Not the site developer, or the ISP or their dog’s name. It’s no big deal if it’s something you’ve spent only $25 on right? It IS a big deal. In the heydays of the dotcom frenzy, millions of dollars were won or lost over ownership of domain names. Even if the net worth of your company is a much more modest number, it’s hard to measure the worth of a good domain name when it is an integral part of your business.